[Classic Duo] LA ROCHELLE ONE STEP EXPRESS CLEANSING GEL NEW FORMULA (ALOE VERA, BOTANICAL EXTRACT, COMPLEX B) 250ml

Star Aloe Deep Cleansing Gel Ingredients:
Added essential trace elements for normal skin function, complex whitening formula
French natural alpine spring water – supplements essential substances for the human body, enhances immunity.

Microbead formula ultra-fine cleansing molecules – removes over 1 billion old keratin, removes pigmented dead skin, leaving skin radiant.

Instructions:
Apply a coin-sized amount to dry skin, gently massage in upward circular motions for about one minute, then wipe off with a tissue, and rinse with water.

*Oily/Acne-prone skin: Use once in the morning and evening
*Normal skin: One to two times per week
*Dry/Sensitive skin: Once per week

*** PriseMall is the Hong Kong and Macau distributor for Angel Cosmetic (Since 1979) and LA ROCHELLE, and all products sold are genuine and authorized.

Other LA ROCHELLE Products

Other LA ROCHELLE Products

【Brand Story】A "Persistence" Called Angel: From a 60 sq ft Shop to the Beautiful Legend of La Rochelle

Do you still remember that orange sign?

For many Hong Kong women, Angel Cosmetics is more than just a shopping destination; it's our "beauty enlightenment." In an era before online shopping became popular and luxury brands were unattainable, Angel first taught us that becoming beautiful didn't require breaking the bank, and that international skincare products could be so accessible.

This bond that has accompanied Hong Kong people for over 45 years began in Tai Kok Tsui in 1979.

1970s: The Birth of Hong Kong's First Retail Cosmetics Chain

Rewind to the late 1970s, when Hong Kong's economy was poised for takeoff. Angel Cosmetic leased a shop space of only 60 square feet on Sycamore Street. It was a space smaller than many subdivided flats today. The front sold goods, and the back offered beauty services. But more importantly, Angel pioneered a new concept – Hong Kong's first retail cosmetics chain. In an era dominated by department store counters, Angel allowed Hong Kong people to choose international skincare brands freely at affordable prices for the first time.

This initial aspiration of "making more people beautiful" thus took root beneath Lion Rock.

2000s: The Golden Age of 40 Branches

After over 20 years of hard work, Angel grew from a 60 sq ft shop into a renowned beauty retail empire in Hong Kong. By the 2000s, Angel's orange signs were ubiquitous across Hong Kong, Kowloon, and the New Territories, with a peak of up to 40 branches, becoming a part of Hong Kong people's collective memory.

Whether in Causeway Bay, Mong Kok, or Sha Tin, Angel could be found in almost every shopping district. It wasn't just a store; it was a happy hub for Hong Kong women to "treasure hunt," "compare prices," and "try new products." From students to office workers, from housewives to young women, everyone could find their beauty solution at Angel.

Not a Follower, But a Buyer with Unique Vision

In Angel's development history, one of our proudest decisions was bringing La Rochelle to Hong Kong people.

Many newly acquainted friends may not know the origin of La Rochelle. It's not an ordinary brand found everywhere on the market, but rather a French treasure exclusively introduced by Angel, a "veteran" in the beauty industry with decades of experience, using professional discernment for Hong Kong people.

We understand that only truly good products can retain customers. La Rochelle, originating from France, was initially designed to meet the high standards of Salon Grade products. Unlike common over-the-counter skincare, it emphasizes deep care and high efficacy. It doesn't have extensive advertising but has been a hot seller on Angel's shelves for over 30 years, relying solely on genuine word-of-mouth from Hong Kong people.

Signature Product: The "Cleansing Legend" Across Eras

Speaking of La Rochelle, one must mention the "Deep Cleansing Gel", revered by countless KOLs and experienced users.

In an era before "acid exfoliation" became popular, it already shocked the beauty world with its astonishing cleansing power. The sensation of gently removing old keratin, leaving skin as smooth as a peeled egg after washing, was what many Hong Kong women experienced for the first time as "truly clean skin." This star product remains our proudest "powerhouse" representative to this day.

After the Pandemic: A New Chapter from Physical to Online

The world has changed. The pandemic brought unprecedented challenges to the entire retail industry, and Angel was no exception. The once bustling 40 branches have now completed their historical mission.

But this is not an end, but a continuation in another form. Angel chose to shift its focus to online operations, allowing this beautiful memory belonging to Hong Kong people to be inherited in the digital age. We moved to Prisemall, to your phone, but the original intention of "choosing the best and most affordable for you" has never changed.

Our Wish: May La Rochelle Become an Eternal Classic for Hong Kong People

In an era where influencer brands are constantly emerging, we cherish even more those "old friends" who have stood the test of time.

La Rochelle is more than just a skincare brand; it's a testament to Angel accompanying Hong Kong people for over 20 years, it's the "first love cleanser" for countless Hong Kong women, it's a family tradition passed down from mothers to daughters.

We hope that no matter how the world changes, this classic memory belonging to Hong Kong people can continue to be preserved.

Because some beauty is worth passing on.